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Social media platforms have specific size requirements — upload the wrong dimensions and your images get cropped, compressed, or blurred. This guide has the exact dimensions for every major platform in 2025, updated for recent platform changes.
Key principle: Always upload at the maximum recommended size for each format. Platforms will downsample large images, but they cannot improve small ones. Uploading larger than recommended wastes bandwidth without improving quality.
Instagram Image Sizes 2025
| Format | Dimensions | Ratio | Notes |
|---|---|---|---|
| Square post | 1080 × 1080px | 1:1 | Most universal format |
| Portrait post | 1080 × 1350px | 4:5 | Takes most screen space |
| Landscape post | 1080 × 566px | 1.91:1 | Least screen space in feed |
| Stories | 1080 × 1920px | 9:16 | Full-screen vertical |
| Reels | 1080 × 1920px | 9:16 | Same as Stories |
| Profile photo | 320 × 320px | 1:1 | Displayed as circle |
Instagram tip: Portrait (4:5) posts occupy the most vertical space in the feed, making them the best format for maximum visibility and engagement.
Facebook Image Sizes 2025
| Format | Dimensions | Notes |
|---|---|---|
| Feed post (link preview) | 1200 × 630px | Used when sharing URLs |
| Square feed post | 1080 × 1080px | Standard post image |
| Stories | 1080 × 1920px | 9:16 ratio |
| Cover photo | 851 × 315px | Desktop display |
| Profile photo | 180 × 180px | Displayed at 40px in feed |
| Event cover | 1920 × 1005px | Wide banner format |
Twitter/X Image Sizes 2025
| Format | Dimensions | Notes |
|---|---|---|
| Single image tweet | 1600 × 900px | 16:9 ratio, cropped to 600×335 in feed |
| Profile photo | 400 × 400px | Minimum 200×200px |
| Header/banner | 1500 × 500px | 3:1 ratio |
| Card image (link) | 1200 × 628px | Same as OG image standard |
LinkedIn Image Sizes 2025
| Format | Dimensions | Notes |
|---|---|---|
| Post image | 1200 × 627px | Landscape recommended |
| Profile photo | 400 × 400px | Professional headshot |
| Background/banner | 1584 × 396px | 4:1 ratio |
| Company logo | 300 × 300px | Square |
| Article cover | 1920 × 1080px | 16:9 ratio |
| Stories | 1080 × 1920px | 9:16 ratio |
YouTube Image Sizes 2025
| Format | Dimensions | Notes |
|---|---|---|
| Thumbnail | 1280 × 720px | Most important image on YouTube |
| Channel art | 2560 × 1440px | Safe area: 1546 × 423px |
| Profile photo | 800 × 800px | Shown as circle |
TikTok Image Sizes 2025
- Video cover: 1080 × 1920px (9:16)
- Profile photo: 200 × 200px minimum
- Photo posts: 1080 × 1080px (square) or 1080 × 1920px (portrait)
Pinterest Image Sizes 2025
- Standard Pin: 1000 × 1500px (2:3 ratio — most recommended)
- Square Pin: 1000 × 1000px
- Long Pin: 1000 × 2100px (maximum)
- Profile photo: 165 × 165px
Resize for Any Social Platform Instantly
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Bulk Resize for Social →Platform-by-Platform Dimensions
Feed posts: 1080×1080px (square, 1:1), 1080×1350px (portrait, 4:5 — takes more feed space), 1080×566px (landscape, 1.91:1). Portrait posts at 1080×1350px occupy the most vertical real estate in the feed and consistently show better engagement visibility. Stories and Reels: 1080×1920px (9:16). Safe zone for text and UI elements: center 1080×1420px. Profile photo: Upload at 320×320px minimum (displayed as 110×110px circle).
Feed post image: 1200×630px (1.91:1) for link previews. Square images (1200×1200px) for photo posts. Facebook Stories: 1080×1920px (9:16). Cover photo: 851×315px on desktop, 640×360px on mobile. Profile photo: 170×170px on desktop (upload at minimum 180×180px). Event cover: 1920×1005px.
Twitter / X
Single image post: 1200×675px (16:9) for landscape, 1200×1200px for square. Twitter crops images to 2:1 ratio in the timeline preview — design with the center of the image as the focal point. Profile photo: 400×400px (displayed as circle). Header/banner: 1500×500px.
Post image: 1200×627px (1.91:1) or 1200×1200px square. Article cover: 1920×1080px or 1200×627px. Company page cover: 1128×191px. Profile photo: 400×400px (minimum 200×200px). Profile banner: 1584×396px.
TikTok
Profile photo: 200×200px minimum. Video thumbnail/cover: 1080×1920px (9:16 vertical). TikTok is primarily a video platform — static image ads use 1080×1920px for vertical or 1920×1080px for horizontal.
YouTube
Thumbnail: 1280×720px (16:9) — this is the most important image on YouTube. High-contrast thumbnails with faces and text outperform plain images consistently. Channel banner: 2560×1440px (displays at different widths depending on device — keep critical content within the center 1546×423px safe zone). Channel icon: 800×800px.
Standard pin: 1000×1500px (2:3 ratio) — portrait orientation dominates Pinterest feeds. Square pin: 1000×1000px. Long pin (Infographic): 1000×2100px maximum. Pins taller than 1:2.1 ratio get clipped in feeds.
Tips for Social Media Images
Use the Right Compression Before Uploading
Every social platform recompresses your images when you upload them. Uploading at the correct dimensions means the platform's compression starts from the best possible source. Uploading oversized images (4MP photo for a 1080px display slot) means the platform compresses an already-large file — doubling the compression with compounding quality loss.
Before uploading: resize to exact platform dimensions, compress to JPEG quality 82–88, and upload via WiFi for the highest quality encoding. Use imgavio's Image Resizer and Image Compressor to prepare images before posting.
Aspect Ratio Matters More Than Exact Pixels
Platforms scale images to their display sizes — what matters is the aspect ratio. A 2160×2700px image (4:5) and a 1080×1350px image (4:5) display identically on Instagram. The higher resolution version wastes bandwidth. Resize to the recommended pixel dimensions for efficiency.
📖 Related guide: Image Resolution Explained — DPI, PPI, and Pixels — understand why display resolution differs from print resolution and how to calculate the right image dimensions for any use case.